SOLUTION

Based on the context and strategy, we developed a tactical plan with five key approaches, focusing on the kitchen space and different market segments:

 

// Home Décor, Furniture, and Utensils

With people spending more time at home, it’s natural to prioritize creating welcoming environments. Upgrading furniture, buying new cutlery sets, or hanging art became common activities. We plan to strengthen our partnership with Pinterest to offer even more tips to consumers.

 

// Appliances

Every kitchen has an appliance, and some even gained additions like wine coolers during the quarantine. These products saw increased sales and are also key areas where CIF ensures cleanliness and care.

 

// Digital Services

With many people opting to stay indoors, digital solutions became a go-to for convenience and safety. Mobile services allowed consumers to manage tasks easily, preserving their lifestyle while CIF products played a role in maintaining home comfort.

 

// Supermarkets

Many consumers still prefer visiting supermarkets, and CIF will be there to offer cleaning solutions. We’re committed to delivering powerful cleaning products that are essential for maintaining any home.

 

// Barbecues

The barbecue area became an extension of the kitchen for many families, but with gatherings comes inevitable mess. CIF products guarantee an easy and effective clean, ensuring these spaces stay as spotless as the rest of the home.