AGENCY

Cross Networking

CHALLENGE

Pedro has grown significantly as both a person and a professional over the past few years. Now, he is focused on further strengthening and solidifying his personal brand to ensure long-term success and build enduring relationships with other brands.

INSIGHT

Pedro Sampaio is a unique artist and showman, capable of delivering his own formula—P.E.D.R.O.—to create and execute with distinction.

SOLUTION

// Diagnosis

The first step was conducting a thorough diagnosis of Pedro, both as a person and as a brand. This included in-depth conversations, analysis of his interviews, competitor reviews, and strategic benchmarks ranging from Anitta to Elton John. These insights shaped the strategic direction.

 

// Golden Circle

Using Simon Sinek's "Golden Circle" methodology, we developed a strong foundational framework to guide Pedro's brand moving forward.

 

// Brand Territories

We identified key brand territories—areas in which Pedro is most authentic and has credibility. These are the themes and topics he can genuinely engage with, ensuring audience connection.

 

// Strategy

With the groundwork in place, we began developing Pedro's relationship with brands. One of the first major partnerships that emerged from this work was with Banco Itaú.